Industry-Led Learning
Understand why campaigns work, not just which buttons to click.
A practical, industry-oriented Master's in Digital Marketing + AI for students, working professionals, entrepreneurs, business owners and aspiring freelancers.
Go beyond theory. Learn the strategy, tools and execution skills needed to plan, launch, measure and improve digital marketing campaigns.
Understand why campaigns work, not just which buttons to click.
Build campaign-style assignments and practical marketing assets.
Apply AI to research, content, SEO, advertising, creative work and automation.
Build a portfolio and learn the basics of jobs, clients, proposals and retainers.
Comprehensive practical training covering digital marketing, performance marketing, ecommerce, marketplaces, freelancing, automation and AI-powered marketing.
STP, personas, funnels, positioning, branding, customer journeys and digital marketing strategy.
Domain, hosting, WordPress setup, themes, plugins, forms, speed, security and conversion-focused websites.
Lead magnets, landing pages, funnels, forms, WhatsApp leads, nurturing, CRM and conversion optimization.
List building, segmentation, newsletters, campaigns, automation, personalization and measurement.
Social strategy, content pillars, calendars, community building, engagement and analytics.
Facebook pages, groups, content strategy, audience building, engagement and business growth.
Reels, Stories, carousels, content strategy, hashtags, engagement and Instagram growth.
Personal branding, company pages, B2B content, lead generation and thought leadership.
Channel strategy, video SEO, thumbnails, titles, Shorts, retention, analytics and leads.
Profile optimization, content strategy, conversations, trends and brand communication.
WhatsApp Business, catalogs, broadcasts, communities, lead follow-up and automation.
Full-funnel paid marketing, KPIs, CPL, CPA, ROAS, ROI, attribution, budgeting and testing.
Facebook & Instagram advertising, objectives, audiences, creatives, retargeting and optimization.
Search, Display, YouTube, Performance Max, keywords, bidding, tracking and optimization.
B2B objectives, targeting, lead forms, sponsored content, retargeting and measurement.
Keyword research, on-page, technical SEO, content, local SEO, Search Console and analytics.
Optimize content and brand visibility for AI-powered search and generative answer engines.
Mobile-first strategy, SMS, app marketing, mobile ads, push notifications and mobile conversion.
Ecommerce funnels, product pages, conversion optimization, remarketing, analytics and retention.
Affiliate models, networks, tracking, offers, content, traffic sources and commissions.
Seller fundamentals, listings, keywords, A+ content, reviews, organic visibility and sales.
Sponsored Products, Sponsored Brands, Sponsored Display, targeting, bidding and optimization.
Marketplace advertising, product visibility, targeting, bidding and performance measurement.
Marketplace/on-demand selling, onboarding concepts, visibility, promotions, catalogs and performance.
Display strategy, targeting, remarketing, creatives, placements, frequency and measurement.
Niche selection, portfolio, prospecting, audits, proposals, pricing, client communication and retainers.
Lead workflows, CRM, email automation, WhatsApp workflows, triggers and productivity systems.
Website monetization, content strategy, ad placements, traffic quality, policies and revenue optimization.
Brand monitoring, reviews, reputation strategy, response frameworks and crisis communication.
AI for market research, personas, competitor analysis, campaign planning and strategy.
Prompt frameworks, structured outputs and reusable marketing prompts.
Blogs, social posts, emails, landing pages, scripts and content calendars with human review.
Keyword clustering, intent analysis, topical maps, briefs and optimization.
AI-answer visibility, entity understanding, FAQs and generative search content structures.
Ad angles, copy variants, creative concepts, audience ideas and testing matrices.
Content ideas, captions, Reels concepts, calendars, repurposing and engagement workflows.
Campaign concepts, product visuals, social creatives, thumbnails and ad concepts.
Video concepts, scripts, storyboards, hooks, Shorts/Reels ideas and production workflows.
Subject lines, sequences, personalization, newsletters and testing variations.
Chatbot design, FAQs, lead qualification, support and WhatsApp workflows.
Prospect research, lead qualification, outreach personalization and follow-ups.
AI-assisted workflows connecting research, content, leads, CRM and reporting.
Summarize data, identify patterns, create insights and support optimization.
Product descriptions, marketplace content, keywords, ad ideas, reviews and catalog optimization.
Analyze mentions and reviews and build response/reputation workflows.
Practical AI tools for research, writing, design, image, video, automation and productivity.
Don't learn AI as a separate chapter. Learn how AI fits into the day-to-day work of a digital marketer.

Aliasgar Babat brings 14+ years of digital marketing experience into the classroom, combining marketing strategy with hands-on execution.
The goal is practical capability: a portfolio, campaign understanding and a roadmap for your next step.
Create and optimize a business website with conversion in mind.
Develop keyword clusters, content strategies and local SEO plans.
Understand campaign structures, targeting, tracking and optimization.
Build faster content, creatives, videos and marketing workflows.
Design practical funnels across Google, Meta, social and WhatsApp.
Learn audits, proposals, pricing, reporting and client communication.
Sample testimonial copy is shown below. Replace the attribution with verified student details before publishing.
The training gave me a much clearer understanding of how SEO, Google Ads, Meta Ads and lead generation work together. The practical approach made it easier to apply what I learned.
Digital Marketing StudentPune • Student ReviewI especially liked the AI modules. Instead of learning AI as a separate topic, I learned how to use it for content, research, social media, SEO and everyday marketing work.
Working ProfessionalPune • Student ReviewThe curriculum covers far more than basic social media marketing. WordPress, performance marketing, marketplaces, analytics and freelancing gave me a broader view of the digital marketing industry.
Career SwitcherPune • Student ReviewThe live-practical orientation helped me understand the thinking behind campaigns rather than simply following tutorials. I became much more confident discussing digital marketing with clients.
Freelancing AspirantPune • Student ReviewThe SEO and GEO sections were particularly useful. Learning how traditional search and AI-powered search are evolving helped me understand where digital marketing is heading.
Marketing ProfessionalPune • Student ReviewWhat stood out was the breadth of the program—from website development and lead generation to advertising, automation and AI tools. It feels designed around real marketing work.
Business OwnerPune • Training FeedbackCompare curriculum, projects, AI skills and career outcomes.
Read Guide → AI MARKETINGFrom research and content to ads, analytics and automation.
Explore Modules → CAREERA practical checklist for students and career switchers.
See Outcomes →Ask for the syllabus, batch schedule, fees and counselling details.
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Students, working professionals, entrepreneurs, business owners and aspiring freelancers who want practical digital marketing and AI skills.
Online and offline batches can be offered. Contact SMB for the current schedule and availability.
The curriculum is designed around practical assignments and project-style execution so you can build a useful portfolio.
Yes. AI is integrated across research, content, SEO, advertising, creative production, analytics, automation and chatbot workflows.
Yes. The program includes client acquisition, audits, proposals, pricing, reporting and agency/freelancing fundamentals.
The pricing shown on this demo is a suggested structure. Confirm the current fee, batch schedule and inclusions with SMB before publishing final pricing.
For the current offline training location and batch schedule, contact SMB directly.